Media Blog 1- Mr Bush

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? - In the 1960s advertising agencies relied less on market research and leaned more towards creative instinct in planning their campaigns.  - Instead of portrayals of elitism, authoritarianism,reverence for institutions and other traditional beliefs; advertisements attempted to win over consumers using, humour, candour and above all, irony.   - The visual took on a greater performance - Score reflects this through it...

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. And  the masculine ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media provides us with numerous forms of 'guidance', not in the traditional sense of advice-giving but in the myriad suggestions of ways of lif...

  Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? By the end of WW2 there began to be value placed upon the traditional roles of women and men. However prior to the war, feminists were already toying with the idea that women could have their own plans and careers,  but soon after 1945, women were made to feel guilty by warnings of the 'dangerous consequences to the home' that had begun to circulate (Mill...

    Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Todorov – Equilibrium Propp – Familiar character types Barthes – Enigma and action codes Levi-Strauss – Binary opposition The advert uses Levi- - Strauss's: Binary Opposition to categories those who either "love" or "hate" Marmite. As in the modern age the product has become a socially controversial topic, the brand uses this to it's advantage to therefore market the product and subsequently connect with their target audience.  The advert also uses Propps' Character types to connect with their audience and with this new founded way of marketing their product, can t...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Q1) WWW - Excellent level of analyse , very concise and clear  EBI - Could've included typography, and tour poster conventions  Q2) WWW - Well done EBI - None Q3) WWW - Some excellent argument with good industry knowledge  EBI - More balanced answer with an argument "For"   Q4) WWW - Good grasp of theorists and of question EBI - Could've been longer and more detailed, including more specific examples  Score = 34/43 Grade = A 2) Read  the mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. Q1)   The gold, textured colour scheme to the main text offers connotations of wealth, success and luxury – reflecting both Stormzy’s recent success and also qualities associated with the genre of music (rap/grime). Q2) Conglomerate Ow...