Assessment 2 LR

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Q1) WWW - Excellent level of analyse , very concise and clear 

EBI - Could've included typography, and tour poster conventions 

Q2) WWW - Well done

EBI - None

Q3) WWW - Some excellent argument with good industry knowledge 

EBI - More balanced answer with an argument "For"

 

Q4) WWW - Good grasp of theorists and of question

EBI - Could've been longer and more detailed, including more specific examples 

Score = 34/43

Grade = A

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1)  The gold, textured colour scheme to the main text offers connotations of wealth, success

and luxury – reflecting both Stormzy’s recent success and also qualities associated with the

genre of music (rap/grime).

Q2) Conglomerate Ownership - Dominate media industries through sheer size and power (conglomerate ownership)

Q3) Public service broadcasting prevents the UK media industries being quite so cut-throat –

broadcasters can take risks safe in knowledge channel can’t go out of business. For channel

4, profitable programmes (e.g. reality TV) can fund loss-making programmes (e.g. C4 News).

Q4) Two-step flow theory – audiences are more likely to respond to people rather than media

institutions so opinion leaders in the media are crucial in influencing opinion and audience

responses. Could still have damaging effect depending on political viewpoint or breadth of

influence e.g. influencers, celebrities or columnists who court controversy and deliberately

seek to offend (Andrew Tate etc.)

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment.

7 , I think I need to do more on PSB and learn more examples that come with the theorists 

4) Look at your answer for Question 2. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

I managed to write about all three strategies and explain them well

5) Look at your answer for Question 3. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I wrote as much as I knew but I wasn't able to get much for the "For" side of the argument as I didn't know as much. So I will revise that part of the argument more. 

I could've added:

• Unique funding model for BBC and Channel 4 means channels don’t need to chase

audiences/high ratings and PSB remit means subjects are covered and people are

represented that otherwise may be ignored by commercial broadcasters.

• In digital age, we are swamped by content providers – public service broadcasting gives us

institutions we can trust.

• Channel 4 reinvests any profits back into programmes – this raises quality and benefits

audiences.

• Public service broadcasting prevents the UK media industries being quite so cut-throat –

broadcasters can take risks safe in knowledge channel can’t go out of business. For channel

4, profitable programmes (e.g. reality TV) can fund loss-making programmes (e.g. C4 News).

6) Now look over your mark, teacher comments and the mark scheme for Question 4 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

In further evaluation with Stanley Cohens': Moral Panic theory, from his 1997 book "Folk Devils and Moral Panic". He states that the things society views as a threat as they believe that they go against the values of society and therefore view them as dangerous. This also applies to his Technopanic theory, pertaining to technology. In the 21st Century we still have many moral panic examples such as  the Gender Ideology Panic, where the concern is that LGBTQ+ Activists were introducing "gender ideology" into schools. One of the major causes of this was the rise of Neo-Conservative activism in Latin America since the 1980s. This rise of Neo-Conservativism accused feminist and LGBT ideology to be promoting the "destruction of the natural order", as well as the spread of Marxism