Media Blog 1- Mr Bush

Introduction to media: 10 questions   Media consumption audit   Semiotics blog task  Language: reading an image  - media codes  Reception theory - advert analysis and factsheet  Genre: factsheets and genre study questions   Narrative: factsheet questions  Audience - classification - psychographics presentation notes October assessment: LR Audience theory 1: hypodermic needle, Two- step  flow, U&G Audience theory 2: The effects debate (Bandura and Cohen) Industries - Ownership  and Control Industries - Hesmondhalgh  - The Cultural Industires Industries  - Public Service Broadcasting  Industries - Regulation

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?   Audience viewing habits are ever changing and global content providers are increasingly competitive.   2) Read page 4. How has TV viewing changed in recent years?   People are watching PSB channel less as they are no longer the audiences preferred or only PSB channel Popularity in online and on demand services has increased PSB channels have responded to these changes by setting up on demand channels but this doesn't make up for the loss in live broadcaster viewers Other on demand services as well as online ones present a wide range of content, including a variety of niche interests that PSBs can't keep up with 3) Still o...

  Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or   you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks:    you can access it online here using your Greenford Google login .  1) What does the term 'Cultural Industries' actually refer to?  Refers to the creation, production and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? He says the societies tend to be those that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?   Cultural industries need to constantly ...