Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign: The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora's senior vice president of of marketing and brand , Abigail Jacobs said that ".. as part of Sephora's overarching diversity and inclusion journey, wanted to leverage our platform and our beauty community to recognise and celebrate our black beauty, and invite everyone to participate in it." 2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlour, a drag show dressing room and a black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET , OWN Hulu, HBO M...