Media Blog 1- Mr Bush

  Media Magazine reading - two articles on feminism and theory Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?     Hbo'S Pan An and Beyonce's  music video for 'Why Don't You Love Me?'   2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?    With HBO's Pan An -  it is clear that the preferred reading for the show is to be post-feminist and that they encourage women to use all that men have been objectifying them for to their own advantage. However I believe this is just sexism in a different form, as it promotes women using their bodies to get what they want, diminishing women ...

  Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? So men and women could share their experiences online 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies?  I definitely believe feminism is still needed in Western countries, as I think the west still gets things wrong in modern society and it needs to be corrected.    3) Why was new technology essential to the success of the Everyday Sexism project? With the use of technology it would make it easier for those around the world to share their stories anonymously and proved them a safe space to relate to others.   4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism?  I don't believe that there is any point in the ...

This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks:   1) Why is representation an important concept in Media Studies?    It is an important concept in the media as how you present a person or group of persons creates a subconscious image of them that people tend to perpetuate in the outside world.  2) How does the example of Kate Middleton show the way different meanings can be created in the media?       Hendry gives the example of how she is presented in print media, where her and the royal team comb out every little detail to present her in an acceptable way. Her team would put considerable thought into the outfit that she's wearing, the location of the image, her pose, facial expressions etc. This ensures they have the most control over how she is presented in the media. However in unoffical photos like in the paparazzi, she nor her team can control how she's presented. So...

  Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets.  You can  find it online here - you'll need to log in using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated?   Regulation is a system that is required to provide rules and regulations, ensuring that organisations operate fairly.  Media Industries need to be regulated because the regulators provide a platform where audiences can complain if they don't like or are offended by any media content.   2) What is OFCOM responsible for?   They're responsible for regulating television, radio, telephone services and some aspects of the internet.  3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most impo...

Introduction to media: 10 questions   Media consumption audit   Semiotics blog task  Language: reading an image  - media codes  Reception theory - advert analysis and factsheet  Genre: factsheets and genre study questions   Narrative: factsheet questions  Audience - classification - psychographics presentation notes October assessment: LR Audience theory 1: hypodermic needle, Two- step  flow, U&G Audience theory 2: The effects debate (Bandura and Cohen) Industries - Ownership  and Control Industries - Hesmondhalgh  - The Cultural Industires Industries  - Public Service Broadcasting  Industries - Regulation

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?   Audience viewing habits are ever changing and global content providers are increasingly competitive.   2) Read page 4. How has TV viewing changed in recent years?   People are watching PSB channel less as they are no longer the audiences preferred or only PSB channel Popularity in online and on demand services has increased PSB channels have responded to these changes by setting up on demand channels but this doesn't make up for the loss in live broadcaster viewers Other on demand services as well as online ones present a wide range of content, including a variety of niche interests that PSBs can't keep up with 3) Still o...

  Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or   you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks:    you can access it online here using your Greenford Google login .  1) What does the term 'Cultural Industries' actually refer to?  Refers to the creation, production and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? He says the societies tend to be those that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?   Cultural industries need to constantly ...