Media Blog 1- Mr Bush

  1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions

  Read   Media Factsheet 14 - Telling Stories: The Media's Use of Narrative   and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Wallace and Gromit in the Curse of the Were-Rabbit 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://www.youtube.com/watch?v=pfY3j-3uQhk Geographical marker(info about location)- Island ; marshland establishing shot, surfing shot. Character marker(info about characters)- Main friend group(reckless, carefree, classic American teenage friend group, hectic- Jumping off the boat, dog piling on boat. Temporal or historical marker(time or era text is set in)- Modern 21st Century; clothing, boat doc...

  Task 1: Genre factsheets Read  Media Factsheet 03 - Genre: Categorising texts  and answer the following questions: 1) What example is provided of why visual iconographies are so important?     The mise-en-scene of deep space usually indicating the sci-fi genre, this visual iconography is important because it lets the audience know what genre they're watching. Also since the audience may already have established expectations of that genre it could tell them if they may like what's coming next, due to the conventions of that genre. 2) What examples are provided of the importance of narrative in identifying genre? Soap opera's , sitcoms and action films. 3) What are the different ways films can be categorised according to Bordwell?  • Period or Country, e.g. US films of the 1930s • Director / Star, e.g. Ben Stiller Films • Technical Process, e.g. Animation • Style, e.g. German Expressionism; • Series, e.g. Bond; • Audience, e.g. Family Films 4) List t...

  Part 1) Applying Reception theory to adverts   1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The  Hegemonic reading for the RBK advert was that 50 Cent is meant to be perceived as a role model. With the choice of the slogan "I am what I am"- he is presented as unapologetic as if he broke free from his environment, a success story. With the use of 50 Cent's stardom, and along with the use of he "street cred" and previous criminal background; some people could see how the produces are using all of this to try and relate to teenagers- mostly boys. Also because of the hyper-masculinity he protrudes , they use this to draw in younger , more impressionable teen boys. The Negotiated reading for the RBK advert is that the consumer may understand the creators i ntentions however they also see the criminal endorsement and implications others may take from the use of 50 Cent's stardom. The Counter- hegemonic reading ...