Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising - Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home you can download it here if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? - In the 1960s advertising agencies relied less on market research and leaned more towards creative instinct in planning their campaigns. - Instead of portrayals of elitism, authoritarianism,reverence for institutions and other traditional beliefs; advertisements attempted to win over consumers using, humour, candour and above all, irony. - The visual took on a greater performance - Score reflects this through it...
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