Media Blog 1- Mr Bush

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? With ordinary users uploading their own content: they are now 'produsers'(producer-users) and 'procumers'(producer-concumers) 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  With American's making up the majority of famous Youtubers, they are able to spread US cultural references, language and attitudes with the universality of English 3) How do influencers reinforce capitalist ideologies?  Their posts illustrate the commercialisation or commodification of entertainment with their promotion of materialism and consumption  4) How can You...

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to  our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It's an amazing space for creative thinking and expression and you're able to connect with people all over the world. 2) What are the negatives or dangers linked to the development of the internet? Illegal activity, child abuse or the trading of it, the dark web, fraud, malicious software, scams and rip offs.  3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? It refers to unrestricted acces...

  1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

  1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? published without the financial support of a large corporation or institution in which the markers control publication and distribution  2) What does Hamilton (2013) suggest about independent magazines in the digital age? "A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” (Hamilton 2013: 43). 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Independent magazines tap into the "global niche"(Hamilton 2013:44) and use digital developments to reach these audiences unlike global magazine publishers that refuse to transfer to the media  4) What does t...