Industries: the appeal of print

 1) Writer's Edit journal article


Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions:

1) What is the definition of an independent print magazine?

published without the financial support of a large corporation or institution in which the markers control publication and distribution 

2) What does Hamilton (2013) suggest about independent magazines in the digital age?

"A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” (Hamilton 2013: 43).

3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling?

Independent magazines tap into the "global niche"(Hamilton 2013:44) and use digital developments to reach these audiences unlike global magazine publishers that refuse to transfer to the media 

4) What does the article suggest about how independent publishers use digital media to target their niche audiences?

These creators set there own terms and rely o collaboration to achieve them, they publish less frequently and initiate a greater push away from trend - focused - mass - market - publications. All the while rejecting the typical characteristics of large-scale magazines. 

5) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine?

It is significant that independent magazines are owned and created by the same people as it doesn't allow for any new ideas to come to life in these magazines 

6) What does the article suggest regarding the benefits of a 'do-it-yourself' approach to creating independent magazines?

7) The article discusses the audience appeal of print. Why might audiences love the printed form in the digital age?
 
It’s like a resurgence of culture, when something old resurfaces and becomes popular and fashionable in the new age

8) What are the challenges in terms of funding and distributing an independent magazine?

Not having a big enough following to fund the magazine, recognition matters a lot and well as online presence 


2) Irish Times feature on independent magazines

Now read this short feature in the Irish Times on the growth of independent magazines and answer the following questions:

1) Why are independent magazines so popular?

Physical media is now collectible and shareable 

2) Why is the magazine publishing industry set up to favour the big global conglomerates?

They have a relatively cheap cover price and are filled with ads, the favour advertising companies, making Yh em more money 

3) What does the article suggest regarding finding an audience for an independent magazine?

They have to build an audience and building an online presence is a significant part of that 

4) What are the challenges for magazine distributors?

Distribution is expensive and shipping magazines are expensive risky and monetary wise for publishers so building an audience is essential to gain profit from all of this hard work

5) The article suggests that many independent magazines only make money by diversifying into other products. What examples do they give?

You can host events, print graphic t-shirts and even set up podcasts in theme of your respective magazine 

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