Media Blog 1- Mr Bush

  Language and contexts Homepage Go to  the Voice homepage  and answer the following: 1) What news website key conventions can you find on the Voice homepage? Established brand identity - "40 years", commemorating legacy, as well as a search button to archive their 40 years on content  menu bar - key convention of news sites with news sub-sections  "subscribe" button - trying to monetise brand  2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? - News, sport, lifestyle, entertainment, competitions, opinion and faith  - This conveys the Voice to be a tabloid newspaper , with more soft news than hard news  - With the faith section it illustrates its values to be rooted in Christianity  3) Look at the news stories on the Voice homepage. Pick two stories and explain why they might appeal to the Voice's target audience.  "Top Jamaican diplomat and acti...

  Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He says they are constructed by colonialism, slavery, nationalist philosophies and consumer capitalism 2) What does Gilroy suggest regarding the causes and history of racism? Gilroy says it is not a natural phenomenon, he states that racial difference and racial identities are the product of racial oppression. Therefore racial identities are caused by historical conflicts that have brought different groups into opposition. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans  are ...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). 1. 6/6 - 'Big weekends' not on Newsbeat 2. 6/9 - put some Gerbner's Cultivation theory in there  3. 21/25- be less vague, specify since the Gentlewoman is an independent magazine it doesn't make as much as conglomerate publishers but is successful for an independent magazine and makes enough to sustain itself  Mark - 33/40 Grade - A 2) Focusing on the BBC  Newsbeat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your original assessment answer. Use the mark scheme for ideas. Newsbeats educational content through its story highlighting street harassment of women, serving to educate both male ad female listeners on the impact of harassment on victims  bulletin topics offer sport and entertainment content  3) Question two asked you how  useful  m...

  Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Lady Gaga’s Little Monsters, Beyoncé’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs. 2) Why did Taylor Swift run into trouble with her fanbase?  Swiftest complained about being locked out of the ticket master system  3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Yes, the fans are no longer just consumers but both consumers and producers as they make their own content based off these artists ie. Army’s overwhelming police submission sites with BTS performing during the George Floyd/BLM protects  Read  this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  Albums, merchandise and concert...

  Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Swift quickly announced her intentions to re-record  her Big Machine albums, which would give her complete  ownership of the records and nullify Braun’s involvement. Swift signed a deal with Republic Records(2018) after her deal with Big Machine records ended. Big Machine records still owned her masters to her first six studio albums, the former record company was purchased by American Businessman Scott Braun, subsequently he owned her masters. W hich he sold to Disney’s  Shamrock Holdings (a private investment firm run by  the Disney family) in late 2020 on the condition that  he would continue to financially profit from them. 2) Why did Taylor Swift choose to make the short film 'All Too Well'...