Media Blog 1- Mr Bush

Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. NME: Rolling Stone:  Metal Hammer:  2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Chappell Roan: Font, colours and typical design - The Rolling stone Masthead has a common theme of cursive writing for its name ...

  Your Advertising and Marketing index should include the following: 1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora's senior vice president of of marketing and brand , Abigail Jacobs said that ".. as part of Sephora's overarching diversity and inclusion journey, wanted to leverage our platform and our beauty community to recognise and celebrate our black beauty, and invite everyone to participate in it."  2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlour, a drag show dressing room and a black mother with her daughter.  3) As well as YouTube, what TV channels and networks did the advert appear on? BET , OWN Hulu, HBO M...

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. Answer the following questions on your blog: 1) Look at the first page. What is colonialism - also known as  cultural imperialism?  From the 16th century onwards, European countries effectively took part in a race amongst themselves to see how many 'undiscovered' lands they could claim for themselves. These colonists pillaged, fought, and enslaved the native populations of these countries as a means to 'civilise' them. The people did not have the advanced technological weapons to fight effectively against these unwanted colonists and most ended up adhering to their rule.  With colonialism came the term 'cultural imperialism' - the belief that native people were intellectually inferior, and that ...

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? - In the 1960s advertising agencies relied less on market research and leaned more towards creative instinct in planning their campaigns.  - Instead of portrayals of elitism, authoritarianism,reverence for institutions and other traditional beliefs; advertisements attempted to win over consumers using, humour, candour and above all, irony.   - The visual took on a greater performance - Score reflects this through it...

  David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? The  traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. And  the masculine ideals of absolute  toughness, stubborn self-reliance and emotional silence have been shaken by a new emphasis on  men's emotions, need for advice, and the problems of masculinity. 2) How does Gauntlett suggest the media influences the way we construct our own identities? The media provides us with numerous forms of 'guidance', not in the traditional sense of advice-giving but in the myriad suggestions of ways of lif...