Media Blog 1- Mr Bush

  Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? Forward looking, cutting edge and progressive  2) What does the media kit suggest about masculinity?  It evolves men's fashion  3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. Average annual spend on beauty   -£1.2k , suggesting that their followers may adhere to less traditional forms of masculinity, indulging in their femininity or metro sexuality  ABC1 - 61%  -suggesting that their target audience may be highly educated to university/degree level 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ HEROES: ISSUE & EVENT  - even though the magazine is targeted towards men they still want to have a relationship with a wide range of people and audiences ...

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Q1) 5/8 WWW: Good analysis of signifiers  EBI: a more sustained response - fill the space Q2) 6/12 WWW: source comparison and attempted link to context EBI: too many inaccuracies re; theory/context Q3) 7/9 WWW: some excellent analysis and use of theory EBI: again a more sustained argument to reinforce question, include more detail from CSP for example overall score - 18/29 = C 2) Read  the whole mark scheme for this assessment carefully . Identify at least one potential point that you missed out on for each question in the assessment. Q1) • Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual meanings; consistent with aspirational branding. Low-key lighting, ‘chiaroscuro’, backlighting visible in shot – suggests stage lights/spotlights, fashion show? Q2) • Representation of gender reinforces...

  Language: Media factsheet Complete the following tasks using  Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here . Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General interest, Special interest and Professional - GQ is an example of a general interest magazine 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? It appeal to their intelligence and need for information about culture 3) What does the factsheet say about GQ cover stars? They select them carefully  4) Pick out five of the key conventions of magazine front covers and explain what they communicate to an audience. Pull quotes- creates a relationship between readers and star Puffs- catches eye if reader  Sensationalism- creates emotional response and intertextualises magazine  Masthead- publication name  N...

Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. NME: Rolling Stone:  Metal Hammer:  2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Chappell Roan: Font, colours and typical design - The Rolling stone Masthead has a common theme of cursive writing for its name ...

  Your Advertising and Marketing index should include the following: 1) Advertising: Introduction to advertising 2) Advertising: the representation of women in advertising 3) Advertising: Gauntlett and masculinity 4) Advertising: Score hair cream CSP 5) Advertising: Introduction to Postcolonialism 6) Advertising: Sephora Black Beauty is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora's senior vice president of of marketing and brand , Abigail Jacobs said that ".. as part of Sephora's overarching diversity and inclusion journey, wanted to leverage our platform and our beauty community to recognise and celebrate our black beauty, and invite everyone to participate in it."  2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlour, a drag show dressing room and a black mother with her daughter.  3) As well as YouTube, what TV channels and networks did the advert appear on? BET , OWN Hulu, HBO M...