Audience classification

 1) Media Factsheet


Read Media Factsheet 232 - Approaches to Studying Audiences. You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also access them online here if you use your Greenford Google login. Read the factsheet and answer the following questions:

1) How is audience defined in the Factsheet?

   It is a general term for all of the people who consume a general product

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? 

   That most of our media consumtion is online media and the very least is physical press

3) How do media companies target and measure their audience in the digital age?

   They rely on the services of other organisations to tell them who consumes their media products 
   
4) What did the NRS used to do and what does PAMCO do now? 

   NRS- The National Readership Survey 
           - Was used to collect demographic information for newspapers from 1956 to 2018
PAMCO- They oversee audience measurement for the media industry

5) How are demographics and psychographics defined in the factsheet?

Demographics involves collecting relatively impersonal data about individuals and what they are consuming.
Psychographic , sometimes called lifestyle profiling , a more subtle way of profiling media audiences ; which looks 
at the interests of media audiences, how thery behave and or perceive media in relations to themselves

6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why. 

I think the Mainstreamers theory is quite interesting as most people in society could fit in it. It's quite a broad category and atleast the majority of people would fit in it, so I belive it would be hard to pin point who would be a classic Mainstreamer.

2) Psychographics presentation and reflection

1) Post the details from your psychographics presentation (details in the blogpost above) to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).
Reformers Presentation

2) Reflect on what you have learned about psychographics. Which psychographic groups do you feel best fit YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.

I think Reformer best fits into my personal lifestyle , as I believe that time is a valuable thing, I am extremely anti-materialistic and am always looking for ways to enhance my personal growth. 

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