Paper 1 mock - learner response

1) Type up any feedback in full (you do not need to write mark/grade if you do not wish to).

70/84 - A*

WWW - 

Q3 on intertextuality and Q7 on risky business was spot on 

EBI - 

Focus more on key words in the question of the unseen and revise specific media terminology eg. end of audience theories 

2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify and points that you missed by carefully studying the AQA indicative content in the mark scheme:

Q1) 5/8

Things to add: 

- word make logo, title, caption, tagline, develop audience interpretation further, positioning/placement of anchorage text, juxtaposition of 'National' and 'Trust' offers a two-way relationship between the reader and the view which links a kind of faith (in England’s green and pleasant land) with a kind of responsibility; a stewardship that NT (thankfully) administer on our behalf.

Q2) 10/12

Things to add: 

- The three walkers pictured are well-equipped and white, confirming a potential stereotype of English rural life; the video provides a guided tour of deprivation anchored by a literate protest lyric.

Q3) 9/9

Things to add: 

- black-fringed western shirt or references to the iconic Marlboro Man character alongside modern commercial brands normally associated with hip-hop culture like Gucci, Maserati and Fendi)

- the ending is very much a ‘hybrid’ with Lil Nas paired up with an elderly white woman. There is enough good-humoured discomfort to allow this to make its point.

Q4) 16/20

Things to add: 

- Like Score these themes are delivered through costume and props with a kind of bricolage of viable versions arguing for what Fiske years ago called ‘semiotic resistance’: here the genre of gender is exposed for what it is (and that which Butler confirms) – a law of anomaly. 

- Like Score these themes are delivered through costume and props with a kind of bricolage of viable versions arguing for what Fiske years ago called ‘semiotic resistance’: here the genre of gender is exposed for what it is (and that which Butler confirms) – a law of anomaly. 

Q5) 5/6 

Things to add:

- Convergence; creates new platforms, products or media experiences, 'mass ameturisation' and audiences now 

Q6) 7/9

Things to add: 

- Newsbeat has a specific audience profile which is defined by age and outlook, and editorial choices aim to select ‘resonant’ material

- one criticism has always been that it is trivial and anti-intellectual and bland, also apolitical

Q7) 18/20

Things to add:

- the decision to delay the launch of the product in order to create a ‘buzz’ on the festival circuit (presumably to create the opportunities to pick up awards as a marketing strategy), essentially backfired as a ‘rival’ film with a similar subject matter and much higher production values was released first and seemed to make Blinded by the Light appear like a weak derivative even though it was actually finished first

- financial risk is also minimised by eventually reselling the film onto subscriber streaming services such as Netflix as well as the ability to recoup ‘pay per download’ audience revenue on sites such as Amazon Prime.

3) Look at Question 4 - a 20-mark essay evaluating Judith Butler's gender is a performance theory. Write an essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 3-4 well-developed paragraphs plus an introduction answering the question planned in some detail.

In reference to the CSP's 'Sephora' and 'Score', Judith Butlers claims that "gender is a subversive performance" only applies to the men of these advertisements, the are women still depicted in the same stereotypical lens. 

para 1 - representation of men in Sephora  

• 15% diversity pledge 
• celebrity racial profiling scandal 
• drag - satirical performance of women 

para 2 - representation of men in Score  

• satirical performance of metrosexual men, trying to normalise it 
• bravado of score is very 'tongue and cheek'
• Mary Quant(designer of mini skirt), was meant to empower women yet men use it to sexualise, shallow to say it's only for the male gaze 

para 3 - representation of women in both 

It also represents a ‘queering’ of this particular corner of representation which in Butler’s view is desirable and inevitable.

It can be read as advocating traditional gender roles (or modernised versions of old stereotypes), the women are displayed as things to be looked at by men, serving the superior sex (and he is in a number of senses ‘on top’ and that’s how it should be).

4) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.

1 - Media terminology 

2 - Industry theorists 

3 - End of audience theories 

4 - Extra CSP examples ie. I Daniel Blake or Gurindha Chadha's: Christmas Karma as industry examples 

5 - More research on Newsbeat CSP