Paper 2 mock LR

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

64/84  - A

WWW - Good knowledge of CSPs 
EBI - more sophisticated examples

2) Did you succeed in meeting or exceeding your target grade for A-Level Media in this paper? If not, how many additional marks do you need to achieve your target grade in Paper 2?

I exceeded my target grade which was a C

These are the grade boundaries we've used (out of 84): 

A* = 71; A = 62, B = 52; C = 43; D = 33; E = 24

Now read through the real AQA mark scheme for Paper 2 and the examiner's report (see your Media teacher's Google Classroom for both of these documents).

3) Write a question-by-question analysis of your performance. For each question, write how many marks you got from your the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme.

Q1) 7/9
Included: Propps character types and Roland Barthes's action and enigma codes
Could've included:
  • Todorov's equilibrium
  • Levi-Strauss's binary opposition
  • episodic narrative/narrative arc
  • what the purpose of the form is(poster) 
  • the purpose of the insitution(netflix)
  • Medhurst: theory of stereotypes, stereotypes are a shorthand of communication to audiences 
  • connotations of title(verbal codes)
  • narrative conflicts - constructed through male/female, old/young and passengers/crew - propels action
  • mise-en-scene conveys pathetic fallacy
  • subversion of gender roles - female characters at the front illustrating the dominance over the narrative 
  • signifiers - semiotics 

Q2) 23/25
Included:
  • third wave feminism
  • LGBTQ+ storyline
  • Butler's idea of gender as a performance 
  • promotion of nuclear family
  • promotion of capitalistic ideologies 
  • hooks's intersectionality theory 
  • the 'angry black woman' stereotype  
  • Edmund Said's 1978 book on Orientalism 
Could've included: 
  • post feminism could be seen as an era that includes greater diversity of gender roles 
  • queer theory
  • could question if post feminism is defined as anti-feminist backlash or liberating approach
  • raunch culture - women sexually objectifying themselves, or liberating themselves from sexually patriarchal view of the female body - opposite of purity culture 
  • critical race theory 
  • heteronormitivity/white culture 
  • nature of avatar design is inevitably constructed as a plasticised represenation of the female form - smooth and (usually) youthful - could be seen as regressive  
  •  celebration of consumerism culture
  • capitalism is one of the barriers to female equality, not an enabler 
  • Aloy conforms to the stereotype of a masculine/butch lesbian
  • Aloy as the independent, lone-wolf, fighter, outcast, due to her physically strenuous activities as a protagonist
  • video game industry is structurally sexist 
  • familiar debates on Aloy's attractiveness, setting an impossible standard for female representation 

Q3)16/25
Included: 
  • launch dates 
  • butlers idea of gender as a performance 
  • editor Penny Martin, her mission to present women as they actually "look and feel"
  • Jenkins - internet fatigue 
  • Gauntlett - identity is fluid 
  • metrosexual roots of GQ
  • 62% ABC1 
  • digital shift 
Could've included: 

Gentlewoman
  • post-feminism subversion and reinforcements 
  • high levels of cultural capital
  • design alternative, design led, minimalist 
  • audiences may be addressed as individuals who reject or attempt to exist outside of contexts(anti-fashion photography, rewilding as a radical act, anti-gaze gaze, construction of cover star 
    GQ
  • less mainstream, more questioning
  • front cover assumes knowledge of punk, the aesthetic that is radically opposed to capitalism, monarchy, institutions(ironic as GQ is a corporate institution) 
  • imitates an independent, edgy magazine - what people crave 
  • demographics
  • psychographics
  • reception theory -Stuart Hall
  • cultivation theory - Gerbner 

Q4) 18/25
Included: 
  • early career - DMs 
  • target audience - senoir swifties, 30-60 year olds
  • UK'S only black national newspaper
  • Teezando and Cristale 
  • digital shift 
  • letter to fans on website 
  • merch
  • promotional documentaries on Disney 
  • Jenkins - 'internet fatigue'
  • person of the year - 2023
  • no.1 on spotify -2023
Could've included: 

Taylor Swift
  • other theories and texts from industry and more media language 
  • impression of intimacy and individual expression while being a product of media conglomerates 
  • Taylor swift's construction of a persona, illusion of authenticity and connection, indulges in parasocilaity 
The Voice
  • bi-media product, from print to online
  • tried to capitalise on opportunity for audience interactivity sources 
  • close relationship with audience as it campaigns for the resurgence of black British history
  • success managed through website traffic  and lack of user engagement 
  • haven't really found a way for interactivity r haven't exploited that yet 
  • represents local communities, builds rapour/ relationship with black communities in Britain  

4) Look at question 4 - the synoptic question. How many of the four key concepts did you cover in your answer? Write a new essay plan for this question using the indicative content in the mark scheme and taking care to include at least three of Language - Representations - Audience - Industries. You can use bullet points but make sure you offer enough content to meet the criteria for Level 5 (top level). This will be somewhere between 3-4 well-developed paragraphs planned in some detail.

Included audience and industry not representation and language 

Para 1-  audience interactivity through social media and target audiences 

Taylor Swift: 
  • edits - jenkins on fandom 
  • shirky - prosumer 
  • DM fans not anymore (reduces brand of authenticity) 
  • comments on fans posts 
  • senior swifties 
  • sharing engagement (parasocial relationship with fans)
  • posts on social media without makeup 
  • Insta followers = 280 M
  • Twitter followers = 98 M
  • Youtube subscribers = 63 K, 2nd most view western artist 
  • Facebook followers = 80 M

The Voice:
  • target audience = 30-60 year olds 
  • trying to reach younger target audience ie.Teezando and Cristale article 
  • Insta followers = 57.3 K
  • Twitter followers = 52.2 K
  • Youtube subscribers = 14 K
  • Facebook followers = 577 K

Para 2 - audience interactivity through consumption 

Taylor Swift: 
  • tour tickets
  •  merchandise(CDs, vinyls, posters)
  •  Eras tour docuseries - Disney 
  • Forbes magazine (2023) person of the year 
  • no1 of spotify (2023)
  • fith most powerful woman in the world 

The Voice:
  • entertainment section on website 
  • competitions section on website(nothing on that page currently)
  • 40 year anniversary book sale 
  • "Stars unite at Black Women Rising's first awareness luncheon" - article in lifestyle section 

Para 3 - audience interactivity through website traffic 

Taylor Swift: 
  • Era tours micro site - - enigma/action codes: sensual imagery, state of sexual revelry, parted mouth; eyes half closed  
    - colour scheme, variety, still overall aesthetic
    - cropped images: recognisable icon - don't need to see all of her 
    - fertilisation of women: being reduced to parts of her body, dehumanisation, 2nd wave feminism: Taylor reclaiming this 
  • website - Sans-Serif font, illustrating modernity, glitter("life of a showgirl") = femininity  
    cassette, vinyl, CD and poster - consumerism, resurgence of culture  
    main image - minimal clothing, sparkly beaded outfit, aligning with "showgirl" aesthetic, sex sells, Mulvey male gaze, van zoonen: woman want to be looked at, Butler: gender as a performance, promoting consumerism 

The Voice: 
  • Established brand identity - "40 years", commemorating legacy, as well as a search button to archive their 40 years on content 
    menu bar - key convention of news sites with news sub-sections 
    "subscribe" button - trying to monetise brand 
  • News, sport, lifestyle, entertainment, competitions, opinion and faith 
    This conveys the Voice to be a tabloid newspaper, with more soft news than hard news 
    With the faith section it illustrates its values to be rooted in Christianity 

5) Based on the whole Paper 2 Learner response, plan five topics / concepts / CSPs / theories that you will prioritise in your Easter Media revision timetable.

  • Taylor Swift - language and industry elements 
  • audience theorists 
  • narratology 
  • demographics and psychographics 
  • go over basic knowledge of media language                                                      

Comments

Post a Comment

Popular posts from this blog

Advertising: Score hair cream CSP

  Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? - In the 1960s advertising agencies relied less on market research and leaned more towards creative instinct in planning their campaigns.  - Instead of portrayals of elitism, authoritarianism,reverence for institutions and other traditional beliefs; advertisements attempted to win over consumers using, humour, candour and above all, irony.   - The visual took on a greater performance - Score reflects this through it...
Read more

Magazines: Front cover practical project

Image
Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. NME: Rolling Stone:  Metal Hammer:  2) Choose  one  of the three magazine brands to use for your project e.g GQ, Vogue or The Gentlewoman. Then f ind  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines written? What camera shot is generally used for the cover image? You need to become an expert in the design and construction of this magazine and its branding. Chappell Roan: Font, colours and typical design - The Rolling stone Masthead has a common theme of cursive writing for its name ...
Read more

Sephora: Black Beauty is Beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora's senior vice president of of marketing and brand , Abigail Jacobs said that ".. as part of Sephora's overarching diversity and inclusion journey, wanted to leverage our platform and our beauty community to recognise and celebrate our black beauty, and invite everyone to participate in it."  2) What scenes from the advert are highlighted as particularly significant in the articles? A beauty parlour, a drag show dressing room and a black mother with her daughter.  3) As well as YouTube, what TV channels and networks did the advert appear on? BET , OWN Hulu, HBO M...
Read more