Newspapers: The Guardian CSP
The Guardian newspaper and website analysis
Use your own purchased copy plus the notable front pages above to answer the following questions - bullet points/note form is fine.
1) What are the most significant front page headlines seen in the Guardian in recent years?
"Small Island" - Brexit day
"News of the World hacked Milly Dowler's phone during police hunt"
"The Verdict on Johnson" - partygate scandal
2) Ideology and audience: What ideologies are present in the Guardian? Is the audience positioned to respond to stories in a certain way?
Left wing ideologies, calling out mistrusted government, positions audience to respond with intense emotion whether that be positive or negative due to the emotive word-choice
3) How do the Guardian editions/stories you have studied reflect British culture and society?
They reflect the liberal, multicultural society that is Britain, consistent of people from all walks of life
Now visit the Guardian newspaper website and look at a few stories before answering these questions:
1) What are the top stories? Are they examples of soft news or hard news?
'Us and iran fail to reach deal after marathon peace talks in Pakistan' - hard news
'Wes Streeting attacks Trump's 'outrageous' Iran war rehtoric' - hard news
'Everything is gone': Isreal destroys entire villages in Lebanon' -hard news
2) To what extent do the stories you have found on the website reflect the values and ideologies of the Guardian?
The top stories reflect the Guardians left leaning stance, reporting on social and global injustices
3) Think about audience appeal and gratifications: what would an audience enjoy about the Guardian newspaper website?
Personal Identity: reflects progressive values of readership ie. environmental focus, socially liberal, and cultural content
2) How is the Guardian regulated? Note its very unusual regulatory approach and give examples where you can.
Not regulated by IPSO but formed their own regulatory board with The Financial Times. only British national daily to conduct an annual annual social, ethical, and environmental audit since 2003(examined by an independent external auditor)
3) Pick out some key statistics on the Guardian's audience (see beginning of page 2).
takes a 'critical friend' approach to politics, supports left leading parties but avoids stating full blow support for any one of them
4) What are the institutional values of the Guardian? What does it stand for?
"delivers fearless investigative journalism - giving a voice to the powerless and holding power to account", " free from political and commercial influence" due to independent ownership structure
5) How is the Guardian's international audience described? See the end of page 2 and pick out some more useful statistics here about their audience .
The Guardian newspaper Factsheet
Read Media Factsheet #257 The Guardian Newspaper. You can access it from our Media Factsheet archive on the Media Shared drive or download it here via Google using your school login details. Answer the following questions:
1) Who owns the Guardian and what is their ownership designed to achieve?
Owned by the Guardian Media Group(GMG) who's parent company is the Scott Trust Limited, ownership pattern designed so that no individual could benefit from the profits of the newspaper or have total control over it.
Read Media Factsheet #257 The Guardian Newspaper. You can access it from our Media Factsheet archive on the Media Shared drive or download it here via Google using your school login details. Answer the following questions:
1) Who owns the Guardian and what is their ownership designed to achieve?
Owned by the Guardian Media Group(GMG) who's parent company is the Scott Trust Limited, ownership pattern designed so that no individual could benefit from the profits of the newspaper or have total control over it.
2) How is the Guardian regulated? Note its very unusual regulatory approach and give examples where you can.
Not regulated by IPSO but formed their own regulatory board with The Financial Times. only British national daily to conduct an annual annual social, ethical, and environmental audit since 2003(examined by an independent external auditor)
Examples: they have been criticised for their coverage of the Israeli/Palestinian conflict, for which they commissioned an audit.
3) Pick out some key statistics on the Guardian's audience (see beginning of page 2).
audience statistics
- 86% ABC1
- 54% male
- avg age of print reader 54
general statistics
- circulation, 3.2 mil monthly
- digital readership, 18.4 mil
- 3rd largest individual newspaper worldwide
- over 62 mil unique browsers worldwide every month
distribution of global unique browsers
- 5% Canada
- 50% Europe
- 8% Asia
- 4% Australia
- 8% Africa and Central America
- 2% South America
- 24% US
example: supported lib dems in 2010 coalition and their ideas of electoral reform, supported Jeremy Corbyn in 2017+2018 elections
4) What are the institutional values of the Guardian? What does it stand for?
"delivers fearless investigative journalism - giving a voice to the powerless and holding power to account", " free from political and commercial influence" due to independent ownership structure
5) How is the Guardian's international audience described? See the end of page 2 and pick out some more useful statistics here about their audience .
description of international audience - "a global audience [that] is affluent and well educated with a
passion for the arts, literature, film, sports, and travel"
6) Now look at page 3 of the factsheet and the Guardian online. Select a few examples of the different sections of the website and copy them here.
7) What different international editions of the Guardian's website are available and what example stories are provided as examples of this?
8) What is the Guardian's funding model? Do you think it is sustainable?
The sale of the print newspaper – although it is clear that print news is declining rapidly and the costs associated with print make it less profitable and attractive to advertisers.
No Pay wall.
• Digital subscriptions – the newspaper offers a range of packages to suit different economic groups.
• Patron support with exclusive offers.
• Traditional advertising.
• Philanthropic partnerships such as with The Bill & Melinda Gates Foundation.
9) What is the Cotton Capital Commission and how does it link to the Guardian's values and ideologies?
Cotton Capital Commission - The investigation revealed that nine of the 11 original backers of The Manchester Guardian in 1821 had links to slavery
Guardian denounces this as they are a left wing newspaper
10) What audience and industry theories could be applied to the Guardian? How?
Stuart Hall's reception theory - how people perceive the newspaper
Stuart Hall's reception theory - how people perceive the newspaper
end of audience theory - newspaper not picking a side of political party, is it the audience controlling what is produced, prosumer
Media Magazine articles
Media Magazine has two excellent features on our newspaper CSPs - a focus on Guardian front pages and a comparison of how the Guardian and Daily Mail cover the same story in different ways. You need to read both articles - MM78 (page 12) and MM87 (page 20) - our Media Magazine archive is here. Answer the following questions:
Media Magazine has two excellent features on our newspaper CSPs - a focus on Guardian front pages and a comparison of how the Guardian and Daily Mail cover the same story in different ways. You need to read both articles - MM78 (page 12) and MM87 (page 20) - our Media Magazine archive is here. Answer the following questions:
MM78 - The Guardian
1) What are the Pandora Papers and how does the story fit with the Guardian's ethos, values and ideologies?
Pandora Papers - secret documents about the financial dealings of the world's rich and powerful
Guardian's ethos, values and ideologies - for the people, democracy ect.
2) Pick out all the key statistics and quotes from the section on the Guardian's funding model. In particular, the fall in paper readership, the rise in digital readership and the number of contributors paying to support the journalism.
Number of contributors paying to support the journalism - financial support from almost 1 million readers
Rise in digital readership - 401,000 digital subscriptions, 3.5 mil per day online readers
3) What does it mean when it says the Guardian frames regular payments from readers as a "philanthropic act".
Those who pay are supporting a free press and making information available on a global scale to those who cannot pay.
4) What is the Scott Trust and do you think it is a sustainable model for newspaper ownership in the future?
Owned by Scott Trust asserted that ‘comment is free, but facts are sacred’ and that newspapers have ‘a moral as well as a material existence’.
It is sustainable since they don't have to rely on public funding to produce content, their livelihood is not in the hands of the people
5) Why is the Guardian criticised as hypocritical? Give some specific examples here.
It is criticised as hypocritical because of its funding model, despite GMG being now more ethically invested, it allows The Guardian to sit at the table of the rich while simultaneously investigating and criticising them
For example, several of its prominent journalists, such as columnist Polly Toynbee and former
editor, Alan Rusbridger, sent their children to private school while calling for a more equal society.
MM87 - The Daily Mail and the Guardian front page analysis
1) What are the stories featured on the Guardian and Daily Mail on November 10, 2023?
2) How do they reflect the values and ideologies of the two newspapers?
The Guardian - criticism of the government, its first issue, left leaning
The Daily Mail - unnecessary use of Indigenous, right wing, portrays them as the problem or reasoning to the deaths
3) Why does the writer suggest the front-page images on both papers might be exploitative? Do you agree?
Yes - Guardian mentions Palestine, the name gains a lot of traction, Daily Mail does the same with the word Indigenous
4) What else does the writer suggest regarding the Daily Mail's front-page image of murdered teacher Ashling Murphy?
I'm not sure
5) How does the rest of the Guardian's front page (features on Yoko Ono and Todd Haynes) reflect the values and ideologies of Guardian readers?
Values - fighting injustice, listening to the people
A/A* extension tasks
Look at the Guardian Media Kit in more detail. What do you notice about the Guardian's audience compared to other newspaper brands? What is a 'typical Guardian reader'?
Take on the tasks at the end of the Guardian factsheet, including the exam question: “Media audiences do not simply consume media content anymore.” Focusing on the newspapers you have studied, to
what extent do you agree with this statement?
You could also read this column from the Conversation website. It's a few years old but covers the ideological differences between the Guardian and Daily Mail very well.
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