Media Blog 1- Mr Bush

Introduction to media: 10 questions   Media consumption audit   Semiotics blog task  Language: reading an image  - media codes  Reception theory - advert analysis and factsheet  Genre: factsheets and genre study questions   Narrative: factsheet questions  Audience - classification - psychographics presentation notes October assessment: LR Audience theory 1: hypodermic needle, Two- step  flow, U&G Audience theory 2: The effects debate (Bandura and Cohen) Industries - Ownership  and Control Industries - Hesmondhalgh  - The Cultural Industires Industries  - Public Service Broadcasting  Industries - Regulation

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?   Audience viewing habits are ever changing and global content providers are increasingly competitive.   2) Read page 4. How has TV viewing changed in recent years?   People are watching PSB channel less as they are no longer the audiences preferred or only PSB channel Popularity in online and on demand services has increased PSB channels have responded to these changes by setting up on demand channels but this doesn't make up for the loss in live broadcaster viewers Other on demand services as well as online ones present a wide range of content, including a variety of niche interests that PSBs can't keep up with 3) Still o...

  Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or   you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks:    you can access it online here using your Greenford Google login .  1) What does the term 'Cultural Industries' actually refer to?  Refers to the creation, production and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? He says the societies tend to be those that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?   Cultural industries need to constantly ...

  Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast.   Conglomerate ownership, Vertical and horizontal intergration, cross media regulation, diversification, Convergence and synergy.  Big Five media conglomerates - Comcast, Disney, National Amusement, News Corp and AT&T; they reach nearly 100% of US households. Monopoly - a market structure with a single seller or producer that assumes a dominant position in an industry or sector. The five companies that control all of US media - Vice, ESPEN, History channel owned by Disney. Conglomerates act as  a media cartel, reinforcing the status quo( the hypercapitalist system in America) Corporate totaliterian dictatorship- the changing nature of economic, political and soc...

  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? Since the media is such a broad aspect of society and is not a tangible thing it is hard to pinpoint the blame of the rise in violence and anti-social behaviour in society. It also makes it seem as if audiences who are seeing this violence is passive and takes anything they see literally for what it is, as if they have no critical thinking skills. Although social media has a part to play as well as media news outlets that highlight the violence within our communities. Making everyone think they should be hyper aware of the violence and anti-social behaviour going on within our society.  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.  I believe the theory does a...

  1) Type up your feedback in  full  1) WWW: Some key narrative terms included EBI: No explicit references to narrative theorists, needs to be longer. 2) WWW: Excellent analysis and good comparisons     EBI: Consider class and how this is linked to other values/ideologies. 3) WWW: Good idea of importance of producers.    EBI: Name theorists, more about audiences 2) Read  the mark scheme for this ass essment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. Q1 - • Narrative codes suggest action, violence and confrontation – genre of order (Shatz) Q2 - • Both grounded in working class British culture but perhaps inadvertently reinforcing negative stereotypes around this. The looming council estate towers in the Ill Manors poster emphasizes this. In the Nike advert there is also a council estate in the background. Q3 - • Genre important for audiences: expectations ...

  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? I believe the model somewhat fits in the context of the article however the the article make it clear that the results aren't definite as the experiment took place over a shorter period of time and f they were able to do the experiment longer they would be able to get more definitive results. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  With the bold and eye caching statement of the coverage, it insinuates an idea for people and builds all kinds of assumptions in their minds. The coverage gives a negative light to people who are single mothers and subconsciously judges them for their parenting.  3) What do  you  think of the hypodermic needle theory? Do audiences believe eve...