Migrain: Reading an image- media codes
1) Analyse this RBK 50 Cent advert using media codes you learned in lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes. Technical codes: Camera work/photographic- In the advert there is a medium shot of 50 Cent, facing sideways towards the camera. The sideways facing allows him to glare at the audience by conveying to them that they should be intimidated. Lighting- The lighting is dark and mysterious, referencing 50 Cent's past as he was known to be affiliated in gang activities. Therefore the lighting conveys to the audience his ambiguous past, as half of his face is hidden in the darkness. The lighting is also low-key which accentuates shadows, high contrast and dark tones. Editing- The editors were purposeful in where they focused the lighting and where it was void of light. They used the lighting as a point of focus to...