Media Blog 1- Mr Bush

  Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast.   Conglomerate ownership, Vertical and horizontal intergration, cross media regulation, diversification, Convergence and synergy.  Big Five media conglomerates - Comcast, Disney, National Amusement, News Corp and AT&T; they reach nearly 100% of US households. Monopoly - a market structure with a single seller or producer that assumes a dominant position in an industry or sector. The five companies that control all of US media - Vice, ESPEN, History channel owned by Disney. Conglomerates act as  a media cartel, reinforcing the status quo( the hypercapitalist system in America) Corporate totaliterian dictatorship- the changing nature of economic, political and soc...

  Theory questions and your opinion 1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? Since the media is such a broad aspect of society and is not a tangible thing it is hard to pinpoint the blame of the rise in violence and anti-social behaviour in society. It also makes it seem as if audiences who are seeing this violence is passive and takes anything they see literally for what it is, as if they have no critical thinking skills. Although social media has a part to play as well as media news outlets that highlight the violence within our communities. Making everyone think they should be hyper aware of the violence and anti-social behaviour going on within our society.  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.  I believe the theory does a...

  1) Type up your feedback in  full  1) WWW: Some key narrative terms included EBI: No explicit references to narrative theorists, needs to be longer. 2) WWW: Excellent analysis and good comparisons     EBI: Consider class and how this is linked to other values/ideologies. 3) WWW: Good idea of importance of producers.    EBI: Name theorists, more about audiences 2) Read  the mark scheme for this ass essment  carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. Q1 - • Narrative codes suggest action, violence and confrontation – genre of order (Shatz) Q2 - • Both grounded in working class British culture but perhaps inadvertently reinforcing negative stereotypes around this. The looming council estate towers in the Ill Manors poster emphasizes this. In the Nike advert there is also a council estate in the background. Q3 - • Genre important for audiences: expectations ...

  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? I believe the model somewhat fits in the context of the article however the the article make it clear that the results aren't definite as the experiment took place over a shorter period of time and f they were able to do the experiment longer they would be able to get more definitive results. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  With the bold and eye caching statement of the coverage, it insinuates an idea for people and builds all kinds of assumptions in their minds. The coverage gives a negative light to people who are single mothers and subconsciously judges them for their parenting.  3) What do  you  think of the hypodermic needle theory? Do audiences believe eve...

  1) Media Factsheet Read  Media Factsheet 232 -  Approaches to Studying Audiences.  You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also  access them online here if you use your Greenford Google login .  Read the factsheet and a nswer the following questions: 1) How is audience defined in the Factsheet?    It is a general term for all of the people who consume a general product 2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?     That most of our media consumtion is online media and the very least is physical press 3) How do media companies target and measure their audience in the digital age?     They rely on the services of other organisations to tell them who consumes their media products      4) What did the NRS used to do and what does PAMCO do now?      NRS- The National Re...